UF LAB — International Fashion Week in Ekaterinburg, which will bring together renowned leaders of the fashion industry and emerging designers from Russia and around the world, representatives of creative business, fashion marketing, federal and regional media on the creative platforms of the city
19/08 UF GALA OPENING OF U FASHION WEEK
20/08 RUSSIAN AND INTERNATIONAL DESIGNERS SHOW
21/08 UF TALKS BUSINESS PROGRAM
22/08 RUSSIAN AND INTERNATIONAL DESIGNERS SHOW
23/08 UF PARTY SHOW WITH THE PARTICIPATION OF WINNING DESIGNERS
20/08 RUSSIAN AND INTERNATIONAL DESIGNERS SHOW
21/08 UF TALKS BUSINESS PROGRAM
22/08 RUSSIAN AND INTERNATIONAL DESIGNERS SHOW
23/08 UF PARTY SHOW WITH THE PARTICIPATION OF WINNING DESIGNERS
August 19–23, Ekaterinburg
MILESTONE EVENT IN THE FASHION WORLD FOR DESIGNERS, businessmen, CREATORS AND INFLUENCERS
STIMULUS FOR NEW IDEAS, COMMUNICATION, CREATIVITY AND PARTNERSHIPS
Feel Fashion · Create Trends
[ ORGANIZERS ]
Project initiators
Supported by
The project is implemented with the support of the Government of the Sverdlovsk Region
The project is dedicated to the celebration of the Sverdlovsk Region’s 90th anniversary
The project is implemented with the support of Ekaterinburg City Administration
Regional support organization for the development of creative industries
The project is implemented under the Regional Creative Industries Development Standard of the Agency for Strategic Initiatives
Official partner
Strategic partner
Partners
[ Information Partners ]
Official PR partner
Official partner of the business program
[ DESIGNER CONTEST ]
In 2024, a large-scale project to support local designers — U`FASHION — was launched on the initiative of the Government of the Sverdlovsk Region and Ekaterinburg City Administration.
Starting from April 3, designers and brands are welcome to submit applications for participation in the Russian contest.
Applications will be accepted until May 31. All contestants will receive feedback from industry experts. The winners will receive a cash prize, as well as prizes from partners and sponsors of the project.
The finalists will take part in the UF LAB Fashion Week shows.
Starting from April 3, designers and brands are welcome to submit applications for participation in the Russian contest.
Applications will be accepted until May 31. All contestants will receive feedback from industry experts. The winners will receive a cash prize, as well as prizes from partners and sponsors of the project.
The finalists will take part in the UF LAB Fashion Week shows.
UF LAB FEATURES
UF SHOW: Shows of regional, federal and international brands
UF TALKS: Networking with fashion industry leaders, presentations and discussion meetings with representatives of famous designers' back offices
UF STUDIO: Master classes and workshops from renowned experts
UF OFFICE: Market reviews, research, ratings and analytics, forum for self-employed in creative industries
UF MAG: Fashion magazine about the project
Workshop
Design
Style
Marketing
Workshop
Fashion
Style
Marketing
Fashion
Design
Workshop
Design
Style
Marketing
Workshop
Fashion
Style
Marketing
Fashion
Design
Meanings
Meanings
Meanings
Meanings
[ event calendar ]
11:00a.m.–12:00p.m.
Press conference
6:00p.m.–9:00p.m.
UF GALA Fashion Week Opening Show of Russian and international designers
10:00p.m.–12:00p.m.
UF TRADE meeting with representatives of federal and regional multi-brand trading platforms
DOMNA ( 16, Vainera Street, Ekaterinburg)
01:00p.m.–03:00p.m.
UF TALKS Public talk with project curator, master classes with experts
DOMNA ( 16, Vainera Street, Ekaterinburg)
06:00p.m.–09:00p.m.
Show of Russian and international designers, party, music performance
Ekaterinburg, st. Boris Yeltsin, 3
Ekaterinburg, st. Boris Yeltsin, 3
tickets on sale soon
10:00a.m.–3:00p.m.
Exchange of contacts: purchasing session with representatives of foreign companies from the fashion industry
DOMNA ( 16, Vainera Street, Ekaterinburg)
06:00p.m.–09:00p.m.
Show of Russian and international designers
10:00a.m.–2:00p.m.
Tour around the city for guests, visiting local designer boutiques, manufactures
11:00a.m.–12:00p.m.
Press conference for the participants of the Russian Designer Contest attended by experts
06:00p.m.–09:00p.m.
UF PARTY Show with the participation of winning designers
Performance by a federal guest (musical group)
Performance by a federal guest (musical group)
DOMNA ( 16, Vainera Street, Ekaterinburg)
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