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UF LAB International Fashion Week will be held in Ekaterinburg from August 19 to 23
The project is implemented under the Regional Creative Industries Development Standard of the Agency for Strategic Initiatives.




Project operator: Sverdlovsk Regional Business Support Foundation (regional support organization for the development of creative industries)
Project initiators: Government of the Sverdlovsk Region, Ministry of Investment and Development of the Sverdlovsk Region, Ekaterinburg City Administration
UF LAB — International Fashion Week in Ekaterinburg, which will bring together renowned leaders of the fashion industry and emerging designers from Russia and around the world, representatives of creative business, fashion marketing, federal and regional media on the creative platforms of the city.

10 program sections from leading industry experts

100+ experts
5,000+ participants

UF LAB IS THE LARGEST EVENT of the region's creative industry. The project is created to give a new boost to the development of the fashion industry, business partnerships and creative collaborations.
Shows of famous designers, new FASHION names, business and training programs, brunches with bloggers and influencers — UF LAB is the place where major federal and regional players in the field of fashion and creativity meet and communicate.
U SHOW: Показы коллекций региональных, федеральных и международных брендов
U TALKS: Нетворкинг с лидерами индустрии моды, презентации и дискуссионные встречи с представителями бэк-офисов известных дизайнеров
U STUDIO: Мастер-классы и воркшопы от признанных экспертов
U OFFICE: Обзоры рынка, исследования, рейтинги и аналитика, форум для самозанятых в сфере креативных индустрий